We regularly update this privacy policy to keep it accurate and up to date, and we reserve the right to change its content where we consider it necessary.
Horizont LHB d.o.o., owner of the ALC – Advanced Life Concepts online store (www.alc-life.com), is committed to protecting customers’ personal data: it collects only the essential data needed to perform the contract and regularly gives customers a choice about how their data is used, including the option to have their name removed from lists used for marketing campaigns. All user data is kept strictly confidential and is accessible only to employees who need it to do their job. All employees and business partners of Horizont LHB d.o.o. are responsible for respecting privacy principles.
Data controller
Horizont LHB d.o.o., Izidora Kršnjavoga 15, 31000 Osijek, Croatia, OIB: 04977480596, is the controller of your personal data.
Data protection contact: gdpr@horizont-lhb.hr
This Policy applies to all personal data of users that we collect and process, directly or through partners. Personal data is any information relating to an identified or identifiable natural person, directly or indirectly. Processing is any operation performed on personal data, such as collection, storage, use, consultation and transfer. This Policy does not apply to anonymous data, i.e. data that cannot be linked to a specific natural person.
Collection and use of information
Horizont LHB d.o.o. values and protects your privacy. To fulfil your order and to send notices and information related to your purchase, we use only the information you give us. We undertake not to sell, disclose or give it to third parties in any way not described in this statement.
What data we collect
- Personal data: first name, last name, address, contact number, e-mail address.
- Sales and service information: purchase data, order number, warranty, complaints, delivery, support and service information, including complaints and requests.
- Technical data: IP address, device and browser type, language settings and website usage data (see the cookies section).
Purpose of data collection
Product sales – processing your order. We collect personal data, sales information and purchase history when you buy a product and use them for delivery, notices about your product and performance of the contract. Providing this data is a contractual requirement; if you do not provide it, the contract may not be performed.
Customer support and marketing. We use data to respond to enquiries and complaints and, with your consent, to send news and offers in line with your interests.
Online store and customer account
You can shop at www.alc-life.com with or without a customer account. When you open an account we ask for your name, e-mail address, address and phone number to make shopping and order tracking easier. When you shop without an account we collect only the data necessary for delivery and performance of the contract.
Users choose whether to receive promotional messages by ticking the consent box, whether or not they have a customer account. Providing personal data is the user’s decision; if the data needed for a particular action is not provided, that action cannot be carried out.
We recommend using a combination of upper- and lower-case letters and numbers when creating a password.
Payment
We do not store or process payment card data on our servers. Payment takes place on the secure pages of authorised payment providers (e.g. Shopify Payments, PayPal) via an encrypted connection, and your full card details are not visible to us. We advise you to read how these providers process your data.
Transfer to third parties
Personal data may be transferred to third parties only on a valid legal basis, namely:
- The online store platform provider – Shopify, which processes data on our behalf to operate the store, billing and delivery.
- Delivery services we have contracts with, for delivery. The courier may ask to see an identity document on delivery; if the user does not wish to show it, the parcel may not be handed over.
- Payment service providers, to carry out payments.
- Sponsors of prize contests, solely to award the prize. If you do not want this, we advise you not to take part in such activities.
Some of these providers may process data outside the European Economic Area. In that case the transfer is carried out with appropriate safeguards under the General Data Protection Regulation (GDPR), such as the European Commission’s standard contractual clauses.
Where data is stored
- Customer and order data: in the online store system on the Shopify platform (cloud).
- Data for promotional purposes: in the online store system and the newsletter tool.
- Business documentation: on computers and servers of Horizont LHB d.o.o. in the Republic of Croatia.
How long we keep data
We keep personal data only as long as necessary for a specific legitimate purpose, unless regulations require longer retention, and at least for the duration of the contract. Data given with marketing consent is kept until you withdraw consent. Data relating to declined offers without marketing consent is kept for one year and deleted immediately at your request. Data that is no longer needed is irreversibly anonymised or securely destroyed.
Log files
We use IP addresses to analyse trends, maintain the website, track user movement and gather broad demographic information. Such data is not linked to personal data that would allow an individual to be identified.
Your rights
Access and rectification. You can review and change your data in your customer account at any time, or ask what data we hold about you by writing to gdpr@horizont-lhb.hr.
Right to erasure (to be forgotten). You can request deletion of your personal data at any time at the same address. We will delete the data without delay unless there is a legal obligation to keep it, a legitimate interest or a need to establish legal claims.
Withdrawal of consent. You can unsubscribe from the newsletter via the link in every message or by e-mail.
Right to object. If you believe your rights have been infringed, contact us at gdpr@horizont-lhb.hr. You can also lodge a complaint with the Croatian Personal Data Protection Agency (AZOP).
To protect your data from disclosure to third parties, we reply only to enquiries sent from the e-mail address registered in our system, with correct details (name and phone number).
Security
All data is transmitted over an encrypted connection (SSL/TLS), ensuring that communication between your device and our store cannot be viewed by third parties. Access to data is limited to employees who need it for their work. We take all reasonable technical and organisational measures, but we cannot guarantee complete protection of information transmitted over the internet.
Links to other websites
Our pages contain links to other websites for whose privacy protection Horizont LHB d.o.o. is not responsible. We recommend reading the privacy statements of those websites. This statement applies only to information collected at www.alc-life.com.
Cookies
A cookie is a small piece of data that a website stores on your computer or mobile device to remember your actions and settings (e.g. cart contents or login). When you visit the site a cookie notice is shown; we use non-essential cookies (analytics, marketing) only with your consent.
- Session cookies are deleted when you close the browser and are used, for example, for the cart.
- Persistent cookies remain on the device until they expire, e.g. to keep you logged in.
- First-party cookies are set by our store.
- Third-party cookies are set by external services (e.g. Google Analytics, Meta/Facebook, Instagram) for user behaviour analysis and marketing.
You can delete or block cookies at any time in your browser settings, but some site features may then not work.
Changes to the privacy policy
Horizont LHB d.o.o. may change this statement at any time by publishing the amended text at www.alc-life.com. Changes take effect on publication. If you do not agree with the statement, please do not use the site. Continued use after changes means you accept them.
We wish you a pleasant shopping experience from the comfort of your home.
Your ALC – Advanced Life Concepts, Horizont LHB d.o.o.
Osijek, 21 October 2026