Interview with Saša Batinac

I'm Franka Segedi, a journalist, and today I'm talking with Saša Batinac, founder of an online store whose mission is to find, test and recommend the best and most advanced products for protecting your health from external influences – electromagnetic radiation, blue light and other environmental stressors. Saša started out as someone personally searching for a solution to his own problems, and today he helps hundreds of people find the right protection. Welcome, Saša, and thank you for joining us.

Saša: Thanks for having me, it's a pleasure.

Let's start at the beginning. How did your story with this topic begin?

Saša: It started with a personal problem, not a business interest. A few years ago I noticed I wasn't feeling well – fatigue I couldn't explain, trouble sleeping, a sense of “tension” that simply wouldn't go away no matter how much I rested. I tried all sorts of things, changing my diet, moving more, but something was still missing. Then someone mentioned that it might be linked to exposure to electromagnetic fields – Wi-Fi, mobile phones, all the technology around us. Honestly, at first I was skeptical.

So what convinced you to dig deeper?

Saša: Curiosity, above all. I started reading, looking for information, and realised the topic had far more depth than I'd expected – from scientific research to the experiences of people who'd been through something similar to me. I decided to try things for myself. That's when what I'd call the “collecting” phase began – I ordered all kinds of products online, mostly lesser-known ones: promising stickers, pendants, various devices claiming to “block” or “neutralise” radiation.

What was that experience like?

Saša: To be honest, mixed. Some products did nothing noticeable – simply nothing changed. With some I was suspicious from the moment I bought them – the packaging, the product description, everything smelled of marketing with nothing behind it. I spent a fair amount of money and time testing different things before I found something that genuinely made a difference.

How did you learn to tell what works from what's just marketing?

Saša: Mostly through experience. Once you've tried enough products, you start noticing patterns – the products that sound most impressive on paper are often the least serious once you put them under the microscope. I started looking for things with some kind of validation behind them – testing, institutes, concrete documentation – not just a nice story. That's how I came across HSC technology.

Tell us more about why you chose HSC in particular.

Saša: What drew me in was that there's real work behind the product – certificates from the Bion Institute in Ljubljana, documentation, a serious approach. It wasn't a “put this in your pocket and everything's solved” kind of story. It was clear that someone stood behind it with the intention of making something genuinely useful, not just selling a product.

How did your personal experience then grow into launching an online store?

Saša: Quite naturally, actually. When I saw the change in myself – better sleep, less of that “tension” I mentioned – I started talking about it with the people around me. Friends, colleagues, family – they all had similar questions, similar doubts, and the same lack of clear, reliable information in Croatian. I realised there was a real need – people want a solution, but they don't know whom to trust amid all the exaggerated promises online.

I decided to build something more than an ordinary shop. My purpose is to keep searching for the newest and most advanced products on the market – not only for protection from electromagnetic radiation, but also from other stressors we face every day, such as blue light from screens and environmental pollution in general. Every product I add to the range I first test personally, check its documentation, and only then recommend it. That's how my online store came about – as a place where people can come and get what I spent years looking for and couldn't easily find: an honest, proven selection.

What would you say to those who are now in the same phase you were in a few years ago – collecting, trying things out, not knowing what the right solution is?

Saša: I'd tell them to be patient, but also realistic. There's no magic solution that fixes everything instantly. What works, works gradually and over the long term. I'd be wary of anything promising “100% blocking” or an instant miracle – those are usually signs that something isn't being presented entirely honestly. Instead, look for products that come with documentation and testing, and companies that stand behind their claims.

How important is education in this process?

Saša: Hugely important. People are often afraid or feel lost because the topic seems complicated – frequencies, radiation, technical terms. My goal with the online store isn't just selling, but explaining – so that people understand what they're buying and why, rather than blindly trusting promises.

What does the typical journey look like for someone who reaches out to you?

Saša: It usually starts with a question – “I have these symptoms, do you think this could help?” I answer honestly – I don't promise miracles, I explain what the products are and what they aren't, share my own experience and the available documentation, and let people make their own decision. I think that's the most honest approach.

You said that along the way you came across HSC technology. What was that moment actually like – how did you meet the people behind it?

Saša: That's a story in itself. After being disappointed by quite a few products I'd ordered online, an acquaintance suggested I contact the people behind HSC directly instead of continuing to experiment on my own. That's how I met Mr Slavko Lauš – the man who actually started this whole story. My first conversation with him changed my perspective, because until then I'd thought everything in this industry was more or less the same story repackaged in different wrapping.

What surprised you most about him?

Saša: His journey. Mr Lauš isn't someone who woke up one day and decided to launch a radiation-protection brand to make money. His story goes much deeper – back to the time when he lived and worked in Switzerland, where he became friends with Heinz Reinech, a German scientist.

How did that friendship come about?

Saša: As far as I understood from my conversations with Mr Lauš, they met through mutual acquaintances in scientific circles in Switzerland and quickly recognised a shared interest in scalar technology. By then Reinech already had serious work behind him – he had taken part in a project focused on protecting astronauts in space from the Sun's electromagnetic radiation, where, outside the Earth's magnetic shield, exposure to that radiation rises significantly. It was precisely for that purpose that he developed an application of scalar technology – a way to protect the human body at a level where conventional physical shielding can't help. Beyond that, Reinech also applied the same technology in some truly unusual projects here on Earth, such as restoring a polluted lake that became fit for swimming overnight, although those projects never received any media attention.

Mr Lauš found this fascinating – here was someone who didn't treat scalar technology as theory, but actually applied it to concrete, measurable problems, from outer space to environmental protection. Reinech recognised his interest and seriousness and, over time, introduced him to the secrets of his research. That connection, that friendship and the passing on of knowledge, is really the foundation from which the entire HSC technology later grew.

So how did that story make its way to Croatia and into the product we know today?

Saša: In the nineties, Mr Lauš returned to Croatia and founded a successful metal-processing company. But when mobile phones began entering people's lives on a mass scale, someone drew his attention to the problem of electromagnetic radiation. Since he already had both the capital and the knowledge, he invested in a laboratory and in developing a patent based on Tesla's scalar technology – with the aim of creating a product that would protect people from what he saw as an emerging danger. That's how the NESU card was born, the forerunner of everything we now call HSC. He later upgraded and refined the patent, with a major contribution from the renowned Croatian physicist Davor Pavuna, and that's how the story of HSC products began.

When you heard all that, did it change how you approach your own business?

Saša: Completely. I understood the difference between a product born of real research, decades of work and collaboration with scientists, and a product created just to be sold. That was the difference I'd been unconsciously looking for while collecting all sorts of things online – I didn't know exactly what I was looking for, but when I saw it, I recognised it. Mr Lauš and his team backed up their claims with testing – the Bion Institute in Ljubljana, laboratories in Europe and around the world – a level of seriousness I hadn't come across before.

What is your relationship with customers like after they buy from you?

Saša: That's one of the most important things of all for me. On my website I make every effort to keep everything completely transparent and clearly explained, without false promises or exaggeration – if I don't know something for certain or don't have proof of it, I say so. I remain available to everyone for further questions, and for every product I offer much more information on request, not just what's in the short description.

Likewise, I offer everyone a refund – that is, the option to return the product – if they're not satisfied with what they got for what they paid. It matters to me that the relationship after the sale stays a win-win for both sides – I don't want anyone to be left disappointed or feeling cheated, because that's exactly what I went through myself while collecting products online, and I don't want my customers to go through it again.

That's why I don't list products that I've personally tried and wasn't satisfied with – no matter how good they sound in their marketing. Instead, I work with other serious manufacturers of similar products abroad, so that I can keep expanding the range with proven solutions rather than relying on a single brand.

Finally, what would you advise people facing health problems they suspect are linked to electromagnetic radiation?

Saša: First of all, that they're not alone and they're not crazy or oversensitive – many people are troubled by this, even if they don't talk about it openly, because they often feel others won't take them seriously. The first step is simply to become aware of the sources in your own surroundings – the Wi-Fi router next to the bed, the phone on the nightstand, the hours spent with a device against your body – and to try making small, sensible changes before you start looking for any kind of product.

Then I'd advise them not to rush into the first solution they come across, especially if it promises miracles or instant results – I know from my own experience how easy it is to spend money on something that, in the end, does nothing. It's worth looking for products that come with documentation and testing, and companies that stand behind their claims, and not being afraid to ask lots of questions before buying.

And finally – don't give up after the first disappointment, as happened to me. Anyone who reaches out to me with a problem like this, I'll gladly listen to their situation, share my experience and the information available, and help them find what best suits their needs, with no pressure and no false promises.

Thank you, Saša, for this candid conversation and for sharing your story with us.

Saša: Thank you.